I have come to learn that making money using pay-per-click advertising through Google Adwords takes more than simple creating an ad and bidding on keywords. I have lost more money than I have made and to be quite honest I have become discouraged. That is where this "Adwords Killer" chapter review comes in. In my distress I came across the Adwords Killer ebook. After reading it I have found new hope and am excited because I have learned more about Google Adwords than I ever thought there was to know. Adwords Killer is composed of 18 sections, review of each section is as follows:
Adwords Killer Section 1 � This section briefly discusses what Google Adwords is and provides information that most Internet marketers already know. However, if you are new to Google Adwords and Internet marketing this information will familiarized you with Adwords and if you require more information there is a link that will take you to a site that will do just that.
Adwords Killer Section 2 � Here we go�this section jumps right in and covers some basic fundamentals that are key to building a successful pay-per-click advertising campaign. There are some very good pieces of information in this chapter even if you have been involved with Internet marketing for some time.
Key areas of interest include:
� What countries to advertise in
� What is "quality score"?
� 2 approaches to setting up campaigns
� Ad optimization process
Adwords Killer Section 3 � I have been in affiliate marketing just over a year and have struggled with pay-per-click Internet marketing. Like I said earlier that is why I began to research the subject and in turn found this ebook. I like to promote products that I use and are familiar with. This helps me to feel good about the work I am doing and ensures that I am not passing bogus information or scams along to hard working people trying to make a living through some form of online business. Even though I believe in the products I promote and know that they are good products based on solid theory and testing I still didn't get the conversions I was hoping for. Why is this?
This section goes into detail in answering this question and then runs through an example to show you exactly how to change low converting ad campaigns. This section is a very good at teaching individuals how to choose products and programs to promote, ones that will make you money.
Adwords Killer Section 4 � Gives a breakdown of the 3 types of Internet traffic; info seekers, considerers, and buyers. Followed with a brief description of each. The best part of this chapter is that it shows you how to pick your keywords to target each group. No more wasting time and money on info seekers. Great section.
Note: Some of the information towards the end of this section I found a bit confusing, either it was over my head or there was something that was missing that tied things together. However, there is free email support to anyone who buys this book so I can use that to get my questions answered.
Adwords Killer Section 5 � I've always hated writing ad copy because I could never get what I wanted to say in such a small amount of space. Section 5 discusses how to find the right headlines and write effective ad copy that will lead to a high CTR. There are additional methods and tools mentioned that proved very useful which I did not know about which will give me a leg up on my competition.
Adwords Killer Section 6 � This is by far the longest chapter in the book and rightly so. It goes into amazing detail on landing pages and converting clicks to sales. More and more merchants and pay-per-click services aren't allowing affiliates to link directly to the merchant's site. That is where landing pages come in, they stand in the gap and you can even offer bonus gifts on your landing pages to increase conversions.
Adwords Killer Sections 7-8 � I've combined these two sections because they are relatively short and deal with pretty much the same thing, which is bidding, ad placement, and ad grouping. Very good section and could potentially save an advertiser a lot of money if your not already doing it.
Adwords Killer Section 9-10 � These two sections are short but provide a lot of value. They are in an area of emphasis that is a bit surprising because I never would of thought of it but they deal with building a good reputation with Google as well as what to do if you suspect click fraud.
Adwords Killer Sections 11-12 � These sections talk a lot about Google's content network and how to optimize your ads and landing pages aimed at traffic from the content network. There is still speculation about whether or not you should allow Google to show ads in the content network but when done right you can make money.
Adwords Killer Section 13 � This was an interesting section because I have not found any other product that shows these techniques. First off this section discusses tips and techniques for maximizing your campaigns and return on investment but then goes the extra mile by showing you exactly what to do if someone copies your campaign and tries to muscle their way into your market. Great tool to have in your tool box.
Adwords Killer Section 14 � PPL or pay-per-lead is an alternative way to make money online. Instead of earning a commission or revenue from a sale you make money by providing leads. This section outlines general techniques on breaking into this market successfully.
Adwords Killer Section 15 � Very short section, provides information on contacting Google support and the importance of doing so.
Adwords Killer Sections 16-17 � What the heck is the "Google Slap"? I had no idea until reading these sections. If you have been running an ad and all of a sudden your CPC has gone through the roof well that is part of the "Google slap." These sections give a detailed description of the "Google slap" and ways to prevent or remedy the situation whichever the case may be.
Adwords Killer Section 18 � When I thought things were being pretty much wrapped up I was pleasantly surprised when the author provides even more tips and techniques to make money quickly, even if you are on a shoe string budget.
"Adwords Killer" Chapter Review Conclusion
In my honest humble opinion I think that this is one of the best products on the market when tackleing Google Adwords and pay-per-click advertising. The book is well written, informative, and provides information on proven techniques that can help individuals make money online. I must warn you though that this is not a book that promotes laziness. You need to put into practice the techniques and they do take work so if you are looking for the easy way to make money with pay-per-click advertising then Adwords Killer is not for you. This concludes my Adwords Killer chapter review.
Adwords Killer Section 1 � This section briefly discusses what Google Adwords is and provides information that most Internet marketers already know. However, if you are new to Google Adwords and Internet marketing this information will familiarized you with Adwords and if you require more information there is a link that will take you to a site that will do just that.
Adwords Killer Section 2 � Here we go�this section jumps right in and covers some basic fundamentals that are key to building a successful pay-per-click advertising campaign. There are some very good pieces of information in this chapter even if you have been involved with Internet marketing for some time.
Key areas of interest include:
� What countries to advertise in
� What is "quality score"?
� 2 approaches to setting up campaigns
� Ad optimization process
Adwords Killer Section 3 � I have been in affiliate marketing just over a year and have struggled with pay-per-click Internet marketing. Like I said earlier that is why I began to research the subject and in turn found this ebook. I like to promote products that I use and are familiar with. This helps me to feel good about the work I am doing and ensures that I am not passing bogus information or scams along to hard working people trying to make a living through some form of online business. Even though I believe in the products I promote and know that they are good products based on solid theory and testing I still didn't get the conversions I was hoping for. Why is this?
This section goes into detail in answering this question and then runs through an example to show you exactly how to change low converting ad campaigns. This section is a very good at teaching individuals how to choose products and programs to promote, ones that will make you money.
Adwords Killer Section 4 � Gives a breakdown of the 3 types of Internet traffic; info seekers, considerers, and buyers. Followed with a brief description of each. The best part of this chapter is that it shows you how to pick your keywords to target each group. No more wasting time and money on info seekers. Great section.
Note: Some of the information towards the end of this section I found a bit confusing, either it was over my head or there was something that was missing that tied things together. However, there is free email support to anyone who buys this book so I can use that to get my questions answered.
Adwords Killer Section 5 � I've always hated writing ad copy because I could never get what I wanted to say in such a small amount of space. Section 5 discusses how to find the right headlines and write effective ad copy that will lead to a high CTR. There are additional methods and tools mentioned that proved very useful which I did not know about which will give me a leg up on my competition.
Adwords Killer Section 6 � This is by far the longest chapter in the book and rightly so. It goes into amazing detail on landing pages and converting clicks to sales. More and more merchants and pay-per-click services aren't allowing affiliates to link directly to the merchant's site. That is where landing pages come in, they stand in the gap and you can even offer bonus gifts on your landing pages to increase conversions.
Adwords Killer Sections 7-8 � I've combined these two sections because they are relatively short and deal with pretty much the same thing, which is bidding, ad placement, and ad grouping. Very good section and could potentially save an advertiser a lot of money if your not already doing it.
Adwords Killer Section 9-10 � These two sections are short but provide a lot of value. They are in an area of emphasis that is a bit surprising because I never would of thought of it but they deal with building a good reputation with Google as well as what to do if you suspect click fraud.
Adwords Killer Sections 11-12 � These sections talk a lot about Google's content network and how to optimize your ads and landing pages aimed at traffic from the content network. There is still speculation about whether or not you should allow Google to show ads in the content network but when done right you can make money.
Adwords Killer Section 13 � This was an interesting section because I have not found any other product that shows these techniques. First off this section discusses tips and techniques for maximizing your campaigns and return on investment but then goes the extra mile by showing you exactly what to do if someone copies your campaign and tries to muscle their way into your market. Great tool to have in your tool box.
Adwords Killer Section 14 � PPL or pay-per-lead is an alternative way to make money online. Instead of earning a commission or revenue from a sale you make money by providing leads. This section outlines general techniques on breaking into this market successfully.
Adwords Killer Section 15 � Very short section, provides information on contacting Google support and the importance of doing so.
Adwords Killer Sections 16-17 � What the heck is the "Google Slap"? I had no idea until reading these sections. If you have been running an ad and all of a sudden your CPC has gone through the roof well that is part of the "Google slap." These sections give a detailed description of the "Google slap" and ways to prevent or remedy the situation whichever the case may be.
Adwords Killer Section 18 � When I thought things were being pretty much wrapped up I was pleasantly surprised when the author provides even more tips and techniques to make money quickly, even if you are on a shoe string budget.
"Adwords Killer" Chapter Review Conclusion
In my honest humble opinion I think that this is one of the best products on the market when tackleing Google Adwords and pay-per-click advertising. The book is well written, informative, and provides information on proven techniques that can help individuals make money online. I must warn you though that this is not a book that promotes laziness. You need to put into practice the techniques and they do take work so if you are looking for the easy way to make money with pay-per-click advertising then Adwords Killer is not for you. This concludes my Adwords Killer chapter review.
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