6/21/07

Definitely a Jerk, but Rich nonetheless


Are you tired of your mind-numbing job? Don't you wish you where filthy rich? I made a gazillion dollars in 23 minutes! Those are just a few of the outlandish claims and cheesy testimonials I read when I decided to research more about the possibilities of making money online. Of course, with every new fad there will be those who will try to profit from people's desire to become rich. Consequently, there are now countless books, e-books and websites that have been created with the sole purpose of scamming you.

With very little money to spend, I was growing increasingly skeptical of this field and began thinking it was all hype, until a came across this website wittingly called therichjerk.com. From what I initially understood, The Rich Jerk was a book written by an anonymous millionaire who reveals the secrets he used to make money online. Browsing through his website, the "Rich Jerk", as he is known, came off as some sort of pompous jerk who rubbed it in his visitor's faces that he is better than then them because he has money. Intrigued by his anti-marketing approach, I caved in and bought his book. What I got in return for paying a relatively low price was instantaneous delivery of The Rich Jerk in e-book format in addition to online support.

To my surprise this seemingly short e-book is packed with various internet related money making ideas and is perhaps the best source of information on online marketing that a have come across. There are various topics discussed in this book some of which are:

Affiliate marketing and networks:
This is perhaps the most important aspect discussed in this e-book. The Rich Jerk explains all the key elements of this form of online business. He also highlights the major affiliate networks with an extensive list of "must joins".

Sales letter:
How to write a good sales letter is another interesting feature in this e-book. The Rich Jerk argues the importance of a well constructed sales letter to maximize your conversions. He highlights all the important point and also offer a compelling example.

Search engine optimization strategies:
Another important aspect of online business you learn in this e-book is search engine optimization. We discover various strategies you may employ to promote your website and increase your ranking on the major search engines. But that not all you may expect out of this e-book. We also get lessons on Google's AdWords/AdSense, Ebay selling strategies, important html code to use and much more.

The e-book reads like a how to guide so don't expect any entertaining stories along the way. He gets directly to the point with every one of his ideas, but unfortunately he doe's not delve into all the aspects with great detail. Therefore, if you're not an experienced internet marketer you might need to search the web for additional information. I would also like to point out that his arrogant nature does eventually get annoying as the book goes on. But as soon as you can get past what I believe to be a persona, you will quickly learn a tone of new things about online business. Aside from the book, his online support is of top notch quality. The website's staff will quickly help you anyway it can by giving you the information you need or by referring you to a website that can help.

Frankly, the best advice I can give any novice internet entrepreneur is before you go off and invest your hard earned money, you should thoroughly prepare yourself. Reading an e-book like The Rich Jerk for example, will definitely point you in the right direction. Ultimately, you are the only one who can assure your success with any online venture, but if you surround yourself with the best tools available and are willing to put in an effort, you might just hit the jackpot.

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