6/1/07

Make Money Online By Focusing On The Customer


You Can Make Money Online By Focusing On The Customer

Anyone with a computer and an Internet connection can make money. The Internet is the information highway to riches. You do need to have a plan for success. Your plan should contain one important strategy that when followed will allow you to make money online. That strategy is to give more than 100% to your online customer.

Find Your Customer

You first need to discover who your customer is. Do some searches online in order to find a group of people who have a need. You may find people that are looking for a weight loss product, or you may find a group of people who are looking for a solution to dry skin. Search in forums to discover what people are talking about; pay special attention to what problems that they are discussing. You can also look to see what keywords people are searching for online. This will tell you what topics they are interested in, or what products they are looking to purchase. Once you find a group of people and have identified a need or a problem for that group of people, the next step is provide an answer or product to service those people.

Creating A Happy Customer
Focus on meeting the needs of your customer and not on taking their money. Yeah, I know, most people have this mindset that working for a living is all about the money. The real secret to online riches is creating happy customers. Happy customers pay you again and again. Happy customers also talk about the great business that has made them so happy to other soon to be customers. Word of mouth is the very best advertisement; especially, if that word is a glowing endorsement of your services or product. The best way to ensure that your customer is happy is to give them more than they expected to receive. Give them a bonus, or an additional amount of the product, or a free service. They should receive real value, over and above what they paid for. This will build a strong relationship and trust with this customer who will now be very comfortable with spending their hard earned money with you.

Relationship Builders
A first time customer who is happy with their first experience with you can be easily turned into a repeat customer when you use relationship builders. Relationship builders are what you do that reminds your customer of the value of your service or product and gives them a reason to continue to buy from you. These builders are value filled opportunities for your customer to come back to your Website, or online store.

Builder Examples:

Customer Only Sales
Thank You Bonus Gift
Website Visitor Special
Customer Appreciation Day
Tell A Friend Gift

Continue to build the relationship by staying on top of new solutions to their problems. Keep your customers informed of any new services or products that you have by giving them samples or a trial of the product or service. Always give your customers more than they expect and the very best quality products or service.

Making money online is as simple as finding customers, meeting their needs and giving them more than they are expecting. You can use relationship builders to create happy customers who return to purchase from you again and again. Now that you have read this, get set to make money online, and go for it.

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